Inbox Agent

Every DM answered in seconds. In your words.

An agent that answers your Instagram DMs and comments from your own prices, policies and FAQ — captures the lead, takes the booking, and hands the hard ones to you. Official APIs, built for one business: yours. WhatsApp available as a second channel.

See pricingSend us a few of your DMs
Official Instagram API · WhatsApp on requestYour language, your toneEscalates to a human
inbox-agent / liveanswering
DM: “Do you have size M in the blue linen shirt?”received
Catalogue checked · in stock · 2 left0.6s
Replied with link · in your tone4s
DM: “Can I pay on delivery?” → policy answereddone
DM: “I want a refund”handed to you
Lead saved · CRM updatedlogged
Every reply loggedsensitive → human, always
See it working

Watch it answer a customer — and hand you the one that matters.

A real thread, replying in seconds. When the question is about money, a complaint or account access, it stops and hands it to you with everything you need to reply.

northlane.storeDirect message
What you receiveNothing needs you yet

Every answer beside this was handled without you.
Ask about money or a complaint — that is when this fills.

The thread above is a sample. Carry on typing in it and the agent answers live for that business. Customers are told they are talking to an assistant, and money, complaints and account access always reach a person.

What lands in your inbox

You never open a thread cold. The handover is written for you.

One mail when something needs you, one summary each morning, one written report each month.

northlane.storeNeeds you

A customer asked for a refund

Ordered 6 days ago. They were told the policy and asked to wait for you. 22 hours left to reply inside the window.

They asked

“the shirt came with a mark on the sleeve, i want a refund”

Your agent already said

“I’m sorry about that. Returns are open for 7 days from delivery and a photo speeds it up. I’ve passed this to the team — they will confirm the refund with you here.”

Captured
name · Emmaorder · NL-4471item · blue linen shirtphoto · received
Reply inside the app and the agent stops on that thread automatically. Hand it back whenever you want.

One screen, before your first coffee

Four blocks, in the same order every day. If nothing happened, you get one line instead.

Yesterday at northlane.store41 conversations · 3 need you

Needs you

Refund · Emma22h left
Wrong size sent · Daniel19h left
Bulk order · Claireopen

Handled

Size and fit14
Delivery time11
Payment options7

Could not answer

“do you gift wrap?”add answer
“do you ship to Canada?”add answer

Watch

Median first reply 4s · slowest 21s

The written report, every month

Same sections, same definitions, month after month — and no invented accuracy percentages.

Page 1
Last month at northlane.store
  • Conversations and containment
  • Handoffs by intent
  • First-reply time
  • Requests filed, with references
Page 2
What we changed
  • Answers added this month
  • Corrections applied
  • Top 20 questions
  • What we recommend next
Not a tool you configure

Same engine for every client. Your configuration, and only yours.

Inbox tools are one product stretched over thousands of businesses. You set them up, they answer generically, and you still handle everything that matters. We run one engine — and build the agent around one business at a time.

A subscription inbox tool

  • Same canned replies for every business that signs up
  • You configure it — flows, keywords, menus
  • Doesn’t know your prices, stock or policies
  • Breaks on mixed-language customers
  • The hard questions still land on you, unsorted

Your Inbox Agent

  • Trained on your catalogue, prices, policies and real past DMs
  • We build it — you answer a written questionnaire, once
  • Your tone, your hours, your languages
  • Your rules on what it may do alone vs. hand to a human
  • Hard questions arrive with context already gathered
What it handles

The questions that eat your day.

FAQ & prices

Sizes, prices, delivery, timings — answered from your own content, never invented.

Stock & order status

Checks your catalogue or order system and replies with the fact.

Bookings

Books into your calendar and confirms — no back-and-forth.

Lead capture

Name, number, intent into your CRM or sheet, automatically.

Comment replies

Public comments answered or moved to DM, in your voice.

After-hours cover

2am questions answered; the rest queued with a morning summary.

Language mix

Any language — and the half-and-half mix your customers actually write in.

Escalation with context

Refunds, complaints, anything sensitive → a human, with the thread summarised.

How it's built for you

Connected, configured, then live.

1 · Connect

You click “connect” on Instagram or WhatsApp. Official OAuth — we never see a password.

2 · Written questionnaire

Prices, policies, tone, hours, what must go to a human. Once, in writing.

3 · Build & test on real DMs

We train it on your past conversations and test against them before anyone live sees it.

4 · Recorded demo, go live

Watch it answer your real questions on video, then it goes live. Tuned monthly.

Guardrails

Fast where it's safe. Human where it matters.

An inbox agent that bluffs, over-promises, or risks your account is worse than no agent. Ours is scoped narrow and honest.

Official APIs only

Instagram, Messenger and WhatsApp Business APIs. Nothing that risks your account.

Sensitive → human, always

Refunds, complaints, medical or legal questions go to you — with the thread summarised.

Every reply logged

You can read anything it said to anyone, and correct it.

No follower promises

We report what it answered, booked and captured — not numbers we can’t control.

Pricing

Setup once. Tuned monthly.

Setup is the build for your business; the monthly fee keeps it accurate as your prices, stock and policies change. API usage runs on your own accounts and is stated in the proposal.

WhatsApp Channel
from $699
The same agent on WhatsApp — built for you on request as a second channel.
  • WhatsApp Business API, official
  • Your existing WhatsApp Business number, connected via Meta’s own approval screen
  • Same brain, answers and escalation rules as your Instagram agent
  • Message fees billed by Meta to your own account — never marked up by us
  • $99/mo tuning & monitoring
Start a project
Most chosen
Instagram Inbox Agent
from $799
DMs and comments, answered in your voice.
  • Instagram DMs + comment replies, official API
  • Trained on your catalogue, policies and past DMs
  • Bookings, stock answers, lead capture to CRM
  • After-hours cover with morning summary
  • $99/mo tuning & monitoring
Start a project
Both channels
from $1,199
One brain, two inboxes, one report.
  • Everything in both agents
  • Shared knowledge — fix a price once
  • One monthly report across channels
  • Priority tuning
  • $149/mo tuning & monitoring
Start a project

Add-ons

Scheduler Agent — calendar and captions in your voice, approved by you, posted on timefrom $399 + $49/mo Account Audit — your account vs two competitors, written$99
Questions

Before you ask.

Will customers know they’re talking to an agent?

It introduces itself honestly when asked and never pretends to be you. Customers care that the reply was fast, correct and in your voice — that is what gets measured.

What happens when it doesn’t know?

It says so and hands the thread to you with what it has gathered — name, question, context. It never invents a price, a policy or a delivery date.

My customers write in a mix of languages. Does it cope?

Yes — it is trained on your real past DMs, so it answers in whatever language or mix your customers actually use, even two languages in one message.

Can it take payments?

No — it sends your checkout or payment link. Refunds and anything involving money going back are always a human decision.

Does it need my password?

Never. You connect through Instagram’s or WhatsApp’s own “connect” screen. You can disconnect it any time from your own account settings.

What happens at 2am?

FAQs answered, bookings taken, leads captured. Anything it shouldn’t decide alone waits in a queue, and you get a summary with your morning coffee.

Knowledge base

How this works in practice.

Inbox Agent: what setup looks like · Approval gates: what an agent may do alone · How an engagement runs, start to finish · How pricing and scope work

Send a few of your most common DMs. We’ll show you the replies.

Paste them into the form. Within one business day you get the replies your agent would send, the price, and the date it could be live.

Send the DMs